Revenue-Driven Marketing for SaaS Companies

I help SaaS companies in boosting their growth by deploying revenue-driven marketing strategies that contribute to improving sales.
Nilanjay

Meet Nilanjay Ghura

Hey there, thanks for showing an interest in knowing me 🙂

I started my journey as a Digital Marketer specialised in Paid Ads and from there on I upskilled myself to a stage where SaaS companies like yours decided that I can be a Growth Manager for their business.

With an experience of 5+ years, I have worked with SaaS companies in industries like HR, Cybersecurity, Industrial IIoT, Creativity and more.

I tried specialising in one industry but I realised that revenue-driven marketing strategies can be generalised and used across different industries with small tweaks 🙂

Wanna know more, let’s have a quick call

Some Amazing Clients That I
Have Worked With

My Expertise

Revenue Driven Marketing

Even if someone launches a million successful marketing campaigns, it means nothing if it’s not adding to the company’s sales. That’s because businesses – in order to grow and survive – need sales. So, a marketing campaign that isn’t generating more sales is essentially worthless.

In this new age, marketing has become more revenue-oriented rather than just branding and it has become the first step in creating a consistent lead generation model. As a result, SaaS companies must find a model that they can scale to boost sales and revenue. This is where I come into the picture and help them with finding such a lead generation model.

Hubspot CRM Management

I think you’ll agree with me when I say that the standard Hubspot setup isn’t ideal and needs to be customized to fit the specific needs of your company. That’s where I come in – I can help change your Hubspot account into a command center that will help your sales and marketing teams use Hubspot more efficiently and improve their performance.

Pay Per Click Ads

I started my career as a PPC Ads specialist and have successfully executed campaigns on various PPC platforms such as Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, TikTok Ads and the list goes on. I am also proud to say that I am a Google Partner – a recognition given to paid ads specialists by Google after meeting specific requirements.

Building Growth Reports

Making decisions without data is like driving with your eyes closed – you’re bound to crash eventually. That’s why businesses need data to understand how they’re performing and where they can improve. As a growth specialist, I help businesses by generating reports that track important KPIs. This way, you and the team can see how they’re doing and identify areas where they need to make changes to improve their performance.

Synching Sales, Marketing & Customer Success Teams

A key ingredient for any successful SaaS company is a mutual understanding and communication between the Sales, Marketing, and Customer Success Teams. By sharing data with one another, they are able to create more targeted marketing campaigns, improve sales pitches, and provide a better overall customer experience. If your company is lacking this communication, I can help by establishing efficient lines of sync between the teams.

Feedback From My Client’s
Team Members

Jessica Rosslee Content Strategist at WDR Aspen

Working with Nilanjay will not only improve your business but your overall working experience too. Nilanjay is an inspiring individual that is committed to delivering exceptional results. His interactions with clients were always a pleasure to witness; he is transparent, honest, and has one of the sharpest minds I have come across in the working environment. Nilanjay is a self-motivated and dedicated worker. His ethics and insight into marketing make him an invaluable asset to the field, and his dedication makes him a pleasure to work with. Nilanjay will be a priceless addition to any team.

Rajat Verma Marketing Associate

Nilanjay was a great professional to work with. We worked together & he helped me a lot to develop my skills and also to understand my work better. His work ethics is immaculate & so easy to work together with. Also, he knows how to bring the best out of each person & is an outstanding mentor.

Saif Khan Marketing Associate at VITS

Nilanjay is really a great person. I worked with him, I always found him self motivated and fully dedicated towards work. Whenever I stuck technically or somewhere else during work he always available to solve my problems specially in google

Manasvini Ligga Marketing Manager at ElevateOM

Nilanjay was a great professional to work with. We worked together & he helped me a lot to develop my skills and also to understand my work better. His work ethics is immaculate & so easy to work together with. Also, he knows how to bring the best out of each person & is an outstanding mentor.